Brand Identity | Logo | Art Direction
Journey to the East:
metamorphosis
August 2023
Brand Identity | Logo | Art Direction
Journey to the East:
metamorphosis
August 2023
Metamorphosis is the process of shedding an old self to reveal one’s true identity in the most beautiful form.
It emphasizes a change for the better, and this process can be very similar to
the process of discovering ourselves as we leave the “factory” and
start to unlearn how we are negatively programmed and influenced by some aspects of our culture.
The purpose of Metamorphosis is to move toward positivity, and a big part of that is to
forget all the traumas and forgive those who have affected us (families, friends,...)
Moodboard
Inspiration for the theme The color palette for the theme is inspired by the colors of
the monarch butterfly (black and orange) and nature (beige and green)