Linh moved to the US when she was 15, in 2018 Linh has a younger brother who is very good at chess Linh’s favourite food is hotpot Linh used to play piano professionally Linh always wanted to be a podcast host Linh can also decorate cakes Linh’s favourite interior design style is mid-century modern  Linh cannot start her day without a matcha latte with oatmilk  Linh always wanted to be a podcast host  Linh works to travel  
         Home          About        Zone           Playground         Contact          Resume


Brand Identity | Logo | Art Direction

Journey to the East: 
metamorphosis
August 2023


Metamorphosis is the process of shedding an old self to reveal one’s true identity in the most beautiful form. 
It emphasizes a change for the better, and this process can be very similar to 
the process of discovering ourselves as we leave the “factory” and 
start to unlearn how we are negatively programmed and influenced by some aspects of our culture. 

The purpose of Metamorphosis is to move toward positivity, and a big part of that is to 
forget all the traumas and forgive those who have affected us (families, friends,...)







Moodboard

Inspiration for the theme


Colors palette

The color palette for the theme is inspired by the colors of
the monarch butterfly (black and orange) and nature (beige and green)




Merchandises

themed merchandises for Journey to the East 16, following the theme









Social media posts

Instagram:@usf.je