Art Direction | Commerce
Subway (Cough) Takes
January 2026
Subway (Cough) Takes
January 2026
Ask
Everytime consumers hear a cough, we want them to think of Robitussin.
The ignored cough is a missed opportunity for connection and relief
Insight
Most people cough 18x a day and never notice.
But on the subway, where air is shared, everyone notices... and they've all got a take.
Idea
Robitussin partners with Subway Takes to turn the debate around commuter coughs into rewards.
Commuters air out their cough takes in the comments, while Robitussin provide the relief
CREDITS
ECD James Phillips, Carrie Schneider
ACD Heather Baldock, Emily Lancaster
AD Linh Nguyen
CW William Bell
PRESS