Linh moved to the US when she was 15, in 2018 Linh has a younger brother who is very good at chess Linh’s favourite food is hotpot Linh used to play piano professionally Linh always wanted to be a podcast host Linh can also decorate cakes Linh’s favourite interior design style is mid-century modern  Linh cannot start her day without a matcha latte with oatmilk  Linh always wanted to be a podcast host  Linh works to travel  
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Art Direction | Commerce

Subway (Cough) Takes
January 2026

Ask
Everytime consumers hear a cough, we want them to think of Robitussin. 
The ignored cough is a missed opportunity for connection and relief

Insight
Most people cough 18x a day and never notice.
But on the subway, where air is shared, everyone notices... and they've all got a take.

Idea
Robitussin partners with Subway Takes to turn the debate around commuter coughs into rewards.
Commuters air out their cough takes in the comments, while Robitussin provide the relief












CREDITS

ECD   James Phillips, Carrie Schneider
ACD   Heather Baldock, Emily Lancaster
AD   Linh Nguyen
CW   William Bell

PRESS